Sexy Toothpaste

There is an old advertising adage that says simply "sex sells." In a society where day by day we are inundated with a barrage of images that range from inane to explicit where do we draw the line? I understand that to a great degree we have been desensitized and when the censorship conversation comes up usually the affirmative side gets marginalized because they are "prude," or "old-fashioned," or worse "out of touch." I consider myself fairly laissez-faire. I am a pretty strict constructionist in that I believe the first amendment guarantees speech even if I find it objectionable. However, this has gotten completely out of hand. I mean I was on you-tube and saw a commercial for Sensodyne toothpaste that was completely unnecessary. People I'm sorry but a sexy toothpaste commercial; really is that what we've degenerated into? I mean you can't even find normal soap anymore. Does anyone remember Coast? What about Ivory? Zest anybody? These days everything is supposed to be either sexy or delicious and it's completely unwarranted. I just want some soap or body wash that will remove bacteria and help me smell decent. I don't need to smell like vanilla and brown sugar. (Do we not fear cannibals anymore? j/k ) I don't want to smell delicious. Everything is sensual amber, or seductive lilac or not to mention my favorite sultry strawberries and cream. Seriously, sultry strawberries and cream? Come on people we are better than this. Listen maybe some dramatic license is being taken at ad agencies to the point where they feel like we have to sexualize everything. Just do me one favor, next time you are making a commercial or name for a product be creative. Unfortunately like rappers that have to fall back on derogatory imagery or profane lyrics due to a lack of creativity the ad makers are doing the same when it comes to selling products. My advice read your Bible and pray because it's only getting worse.


p.s. (if you want to see the commercial I am refferring to you will have to find it yourself)